The Lake journey started in 2016 when we came up with this idea to bring together talented illustrators and offer their work in a form that gives fans a way to co-create with them. It soon became our mission to create a unique experience for all who appreciate and enjoy the art of self-expression. Fast forward to 2022 and Lake holds the largest collection of coloring books by indie illustrators in the world! We get to actively support worldwide talent, and at the same time those who seek to find their peace through coloring. This is what fuels our desire for continuous growth! Not everyone knows that coloring is a process similar to meditation, as it allows us to let go of any thoughts of the past or future and focus solely on the here and now. Our team keeps exploring this field, and we will give it our best to connect technology expertise with in-depth psychology knowledge to provide new ways of unwinding through creativity.